The Morning Briefing: Five Days Into Pride Month and the Rainbow Weariness Is Already Bone-Deep

AP Photo/George Walker IV

Top O’ the Briefing

Happy Monday, dear Kruiser Morning Briefing friends. Cherilynn’s habit of showing up to every potluck with her signature Triscuit Anchovy Nachos dish was beginning to erode the cul-de-sac’s social trust.

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Gosh, are we almost through the first week of June already?

Despite the fact that Pride Month has been a thing for a very long time, I never really paid that much attention to it. It was easy to do if you didn’t live anywhere near a Pride parade.

The last several years, however, the left has really gone into full “You Will Be Made to Care” mode when it comes to all things LGBTQ+. Yes, they’ve always been pushy when it comes to the June rainbow, but the lefties have gotten super insistent since they’ve had their drooling puppet in the Oval Office. I believe last year was the first time I even bothered to write about it.

It is the nature of the woke left to never be satisfied with anything. Pride Month isn’t just a month for them anymore. Think about it. We’ve been talking about Pride Month since, well, last Pride Month.

This year, of course, the “festivities” kicked off early thanks to Bud Light. I won’t say what’s-his-name’s name — I think conservative media has made him famous enough. In fact, I think trolling the right was a big part of his plan for an extended 15 minutes of fame.

Anyway, I have been made to care, just not in the way they would like. No doubt many others have too.

We care about being held hostage by the fringe of a fringe. We care about being told that the rules of biology and nature have been suspended and that there are more genders than there are flavors of ice cream at Baskin-Robbins. We care about being called bigots if we think that it’s monumentally unfair that biological male athletes are competing against biological females and ruining their dreams. We really care about being told that our feelings and opinions are intolerant outliers.

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Rick wrote something about that last Friday:

“Americans’ Complex Views on Gender Identity and Transgender Issues,” read a headline from Pew Research last year. In fact, the only issue on which Americans even slightly disagree is whether transgender people should be protected from discrimination. Otherwise, 60% believe a person’s sex is assigned at birth, and even larger percentages say that trans athletes should compete against others of their birth gender.

There’s nothing really “complex” about how Americans feel when it comes to transgender issues. Nor are they really “divided” as NPR reporting on the same poll claims. Whenever the results of a poll disappoint many in the mainstream media, attention is drawn away from the actual results by highlighting whatever divisions are present.

The mainstream media is dominated by coastal bubble elites who — I promise you — really believe that most Americans hold their opinions. These are people who live extraordinarily insular lives. They may have met the occasional Republican, but they’ve never had a conversation with one. That would be icky. It’s like when I go out to a sports bar to watch a University of Arizona basketball game since I’ve been back in Tucson — I’m awash in a sea of people who agree with me. If I go to another bar — HEY! — more friendlies.

The weariness I alluded to in the headline has been exacerbated this year by both the Bud Light brouhaha and Target stores deciding that they needed Pride merch for the kiddies. Back to the caring point, people on the right have really started to care where our money is spent. The financial losses that both brands have suffered have been significant. It’s perhaps the first time that those of us who aren’t on board with hyper-sexualizing little kids in the name of “tolerance” have felt like we still have a voice in this national conversation.

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Athena wrote something over the weekend about Bud Light marketing VP Alissa Heinerscheid that had a paragraph that began with a gem of a line and finished with an example of real tolerance:

As we savor the first-ever “Pride Month,” during which woke CEOs are coping with the new reality that rainbow spokescreatures are currently radioactive, we also spare a thought for the benighted executive who made such an incredibly poor decision that it has already generated a new term in the business world: “Bud Lighting.” We are conservatives, after all, and even while we love us some schadenfreude, we still care for the human beings at the center of the sh*tstorm they caused.

The real fault in the debacle isn’t Heinerscheid’s. It’s the higher-ups at Anheuser-Busch InBev who decided to hire a marketing exec because she was younger and fresher, and none of them had any clue as to how to appeal to customers under the age of 50. There’s a good chance that Heinerscheid has never been in more than five bars in her life that served enough Bud Light to need to restock it every week. Personally, I’d like to thank her for getting so many conservatives to stop drinking the second crappiest beer in America (Miller Lite is still the worst). It’s basically the Boone’s Farm of beers — something you should only be drinking until your tastebuds grow up and you get a job.

So, congrats, libs. You’ve made us care. About boycotts. And school board meetings.

Stuff like that.

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