'Death' of Planters Peanut Mascot, Mr. Peanut, Is Getting Entirely Out of Hand

Planters Peanuts’ top hat and monocle-wearing Mr. Peanut has been killed off in a pre-Super Bowl commercial. It was bound to happen. The cane-waving spokesnut was too classy for the brand and had to go in spectacular fashion.

Indeed, he did.

Screenshot/YouTube

The commercial features actors Wesley Snipes and Matt Walsh on a road trip in the Nutmobile when they plunge over a cliff (see it below). Mr. Peanut dies to save the others.

There are memorials being set up for Mr. Peanut:

So, a memorial for #RIPeanut has started in @DTColumbus. Seriously. Take a look. Pics are from @NickLawtonTV. https://t.co/uIPLyjiEG5 pic.twitter.com/vKpMxpErx5

— Mike McCarthy (@mikewsyx6) January 22, 2020

A Kraft-Heinz spokeswoman announced: “It’s with heavy hearts that we confirm Mr. Peanut has passed away at 104 years old. He will be remembered as the legume who always brought people together for nutty adventures and a good time.”

Companies are playing along with the “death” of the mascot. Encomiums for the legume have been coming in from all quarters of American industry.

NASCAR:

To one of our biggest fans. We’ll miss you, @MrPeanut. #RIPeanut pic.twitter.com/N2iidmnvLM

— JTG Daugherty Racing (@JTGRacing) January 22, 2020

Snickers weighed in:

We, too, would sacrifice it all for the nut #RIPeanut (a real one).

— SNICKERS (@SNICKERS) January 22, 2020

Oreos:

Help us give a 21 dunk salute to our nutty and sweet friend #RIPeanut

⚫️
🥛 https://t.co/XdG0MoRUCr

— OREO Cookie (@Oreo) January 22, 2020

Oracle:

The nut. the myth. the legend. #RIPPeanut https://t.co/qS8Ym1lztw

— NetSuite (@NetSuite) January 22, 2020

Mr. Clean:

Always classy, always crunchy, always cleaned up nicely. We'll miss him! #RIPeanut pic.twitter.com/wtNQrFerBF

— Mr. Clean (@RealMrClean) January 22, 2020

The Chicago Bears:

Thanks for the memories, Mr. Peanut. #RIPeanuts pic.twitter.com/DszUDOhEm8

— Chicago Bears (@ChicagoBears) January 22, 2020

Corn Nuts:

#RIPeanut … https://t.co/YOPnMShASV

— CORN NUTS (@CornNuts) January 22, 2020

Skippy Peanut Butter:

A toast to you @MrPeanut #RIPMrPeanut pic.twitter.com/MRhsFYDnHn

— SKIPPY Peanut Butter (@Skippy) January 22, 2020

Ad Week is clearly in on the joke:

We miss you, @MrPeanut. 🙏 #AdweekChat pic.twitter.com/TsuvbIoKmV

— Adweek (@Adweek) January 22, 2020

TiVo:

If only we could rewind real life. https://t.co/c8q8o6PR5Z

— Baby Nut (@MrPeanut) January 22, 2020

Reddit:

Planters sacrificing Mr. Peanut off the mountain. #RIPPeanut

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/**** /
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— Reddit (@reddit) January 22, 2020

Chock Full o’ Nuts:

We're pouring one out for @MrPeanut pic.twitter.com/XOxUMYIbX2

— Chock full o'Nuts (@chockfullonuts) January 22, 2020

Tums:

Our hearts are feeling the burn today from the loss of our favorite nut man mascot @MrPeanut. #RIPeanut

— TUMS (@TUMSOfficial) January 22, 2020

Captain Morgan:

Let's pour one out for the legumes #RIPeanut

— Captain Morgan (@CaptainMorganUS) January 22, 2020

Charlie Tuna thinks he’s next:

🚨 Protect mascots at all costs. 🚨 #RIPeanut https://t.co/aJpGA9V4VX

— StarKist (@StarKistCharlie) January 22, 2020

Kraft Macaroni and Cheese:

We're sure he is looking down on us all ♥️ https://t.co/9kvHCXnfOO

— Baby Nut (@MrPeanut) January 22, 2020

Georgia Tech University:

Especially devastating considering that @MrPeanut helped Georgia become the number-one peanut-producing state in the country. 🥜#RIPeanut pic.twitter.com/TMTbvXqSAp

— Georgia Tech (@GeorgiaTech) January 22, 2020

Chips Ahoy:

No more "Ahoy!" for Mr. Peanut, only "Bon voyage" 😭 #RIPeanut

— Chips Ahoy! (@ChipsAhoy) January 22, 2020

Cheerios:

He’ll always bee in our hearts. 💛 #RIPeanut pic.twitter.com/Afg8nRn9N2

— Buzz The Bee (@buzzthebee) January 22, 2020

Pop-Tarts didn’t get the message:

@MrPeanut hey are you okay

— Pop-Tarts (@PopTartsUS) January 22, 2020

The Weinermobile drivers were put on high alert:

Mr. Peanut, you’re gone too soon. You rode the hot dog highways with us in the Nutmobile and were always there when we needed some nutty advice. You died as you lived, helping friends when they needed you most.

Forever in our hearts ❤️ #RIPeanut https://t.co/DtpZaWk8r6

— Oscar Mayer (@oscarmayer) January 22, 2020

A “funeral” will be held for Mr. Peanut during the third quarter of the Super Bowl, so you’ll need to watch it, naturally.

Unless Mr. Peanut is resurrected in miraculous fashion, we predict that it won’t be too long before we get a less classy, politically correct, non-gendered replacement for the peanut icon.

The company has alluded to “having big spats to fill” after the spokesnut’s ~~untimely~~ premeditated death: