Intelligence dossiers on the heifers’ and their comrades’ heavy-handed Social Justice™ jihad against fatphobia.
Consulting my crystal ball, I predicted many moons ago, when Ozempic and other semaglutide drugs were still nascent in the zeitgeist — being aware of them early on, before they exploded in popularity, because I write about them professionally elsewhere — that they would splinter the #bodypositivity movement and weaken its influence on various industries, including fashion.
(Not that it was a particularly difficult prediction to make.)
Related: ‘Critical Disability Studies’ Professor: Fatphobia ‘Undergirds’ Ozempic Craze
That appears to be exactly what has happened, much to the chagrin of obesity hustlers like Tess Holliday who have generated millions of dollars for themselves bodying their way onto the covers of magazines as icons of the movement.
Via The Guardian (emphasis added):
For all the strides the body positivity movement has made over the past decade, including within the fashion industry, there have been signs that the thin ideal was always going to make a comeback. You can blame the “wellness” culture that idealises thinness, or the return of 90s fashion, and the “heroin chic” bodies that wore it. Blame the rise of weight-loss injections such as off-label Ozempic, or the way fashion tends to swing back and forth. Or blame the demonisation of “wokeness” and diversity initiatives by conservatives. Or, blame it all, along with the fatphobia that never really went away, even though it pretended to. Models, activists and those of us who had hoped that fashion’s embrace of a range of sizes signified a genuine culture change are left wondering how it could have reversed so quickly. “I think you’re seeing the separation between people that were doing it because there was a movement at the time,” says Standley, “and the people who are truly passionate about it.”…
Felicity Hayward, a model and activist, thinks 2023 was a turning point. “Ozempic arrived into our industry, and there was a definite change,” she says. Hayward, who has modelled for Mac and appeared on the cover of i-D magazine, monitors the number of designers using curve models across the fashion weeks in London, Paris, New York and Milan for her report Inside the Curve. At first the drop was slow, but this season, she says, “we’ve started to see a huge decline. New York, which had 70 plus-size models in 2023, had 23 earlier this year. At the September 2024 London fashion week, 80 plus-size models were on the runway, but just 26 this year.”
Related: Autopsy: ‘Miracle’ Weight Loss Drug Kills Fat Nurse
Holliday recently released a new book, ostensibly in order to cultivate #bodypositivity in impressionable “teen readers” as an altruistic act of pseudo-philanthropy but which sounds suspiciously more like a desperate attempt to cope with her own personal demons.
Via Amazon (emphasis added):
Take Up Space, Y’all gives teen readers a joyful, can’t-put-this-down reading experience with advice and colorful anecdotes from body positivity activist, top plus-size model, and inclusivity consultant, Tess Holliday. Tess Holliday has been on a mission to shift society's mindset on what is beautiful, what is healthy, and what matters most of out life and living authentically. Now she and co-author, Kelly Coon, are combating the immense pressures society places on teens--from grades to social status to looks--and acknowledging these can have a negative impact on one's physical and mental health.
Related: ‘Body Positivity’ Activist Claims ‘Obesity’ Is a Fatphobic Slur
In the service of pimping her enlightening new work, Holliday has been making the rounds on legacy media and complaining that Ozempic, along with the specter of fatphobia that forever looms — conveniently, or else she might have to find a new hustle — killed #bodypositivity, the evidence being that not so many butterballs grace the covers of magazines these days:
I think that, collectively, our society has moved to a place where thinness is in, body positivity and curvy is no longer popular for a lot of brands, and that’s what we see reflected on runways and magazines… My plus-sized colleagues around the world, they’re not really working. So it’s been very disheartening to see… Ever since 2020, there’s been a rapid decline in diversity overall… it’s just kind of a perfect storm of, like, the jabs and where our culture is at right now.
Plus-sized model Tess Holliday says she is no longer getting booked for runways, blaming weightloss jabs for undermining the body-positivity movement that made her so popular.
— Good Morning Britain (@GMB) October 24, 2025
Tess, who did the catwalk for New York fashion week back in 2019, says she fears the unhealthy… pic.twitter.com/CiuUXqcR5v
