Dear Corporations: This ‘Pride Month,’ LEAVE US ALONE

(AP Photo/Elaine Thompson, File)

June — or as woke culture warriors call it, “Pride Month” — is just around the corner. Corporations, associations, and non-profits alike are well into planning their marketing, engagement, and fundraising for the upcoming rainbow festivities. But before they spend any more time or budget on glorifying the LGBTQ movement, I have some advice for them: don’t.


Every year, as summer rolls around and an entire month is commandeered by groomy Leftists to shove their values (to use that word charitably) down everyone’s throat, normal people are driven to someplace on the spectrum between annoyance and anger.

And year after year, the normals react with polite silence. The bravest surreptitiously pass around a meme or two, like this perennial favorite:

Meme collected from the internet: origin unknown

Related: Some on the Left Are Worried That the Transgender Craze Has Gone ‘Too Far’

But things are different now. People’s eyes have been opened to the negative effects of this cultural poison, especially on children. We know now that it isn’t simply a benign affirmation of people who are a little “different” — it’s a full-throated push to make as many people “different” as possible by starting when they’re young and grooming them into ideas and behaviors of which they’d otherwise remain innocent.

We now know that children wind up being abused by confused teens allowed into girls’ spaces. We know whole groups of kids get brainwashed and pressured into bizarro self-identification, and we know suicide is shockingly more prevalent among rainbow kids than among kids who are left alone to fumble their way through the awkwardness of puberty like normal.  We’ve seen ambitious girls cheated out of opportunities by boys who beat them in athletics. We also know that many young people who were “affirmed” as a member of the opposite sex grow up to regret the permanent damage they were encouraged to do to their bodies. The stories are heartbreaking. “Pride” has worn out its welcome.


As for adults, except for a tiny percentage that may actually enjoy “Pride Month” (although I’ve never met any adult who does), the rest of us are not amused. When an organization celebrates LGBTQ “pride,” it simultaneously alienates religious, conservative, and traditionalist patrons. When management brings “inclusion” in-house, it creates a hostile work environment for many of its employees, all of whom are too intimidated to speak up.

How is any of this a smart business practice? Like many people, I think of “Pride Month” as “inbox-decluttering month” — every time I receive an unsolicited, obnoxious LGBTQ missive, I hit “unsubscribe.” I have cut up charge cards and even quit lucrative jobs when companies alienated me by rubbing my face in their left-wing politics. Life is too short to spend every day feigning allegiance to something one has little or no interest in.

Now, finally, people are finding the courage to speak out. There are many examples of companies and institutions paying a price for their inappropriate overindulgence in woke sexuality politics: Disney, Netflix, and public school boards are just some of the current high-profile cases.

Sorry, woke execs, but it’s time for you to learn from ExxonMobil. Forbes reports that “The oil and gas giant issued updated guidance that bans ‘external position flags’ [aka ‘rainbow’ or ‘pride’ flags] that also includes flags in support of movements like Black Lives Matter, according to Bloomberg.” It’s time for you executives to stick to your corporation’s actual purpose and simply sell whatever it is you make. And when the screechy Pride Patrol comes after you to make a show of support for their cause, remember that they are a very small, if vocal, group and tell them to get bent.

Meme collected from the internet: origin unknown

The truth is that almost no one wants rainbow cookie filling for their kids or special “pride” edition products. We don’t want to see morally controversial, divisive uniforms, flags, or banners. Do not illuminate your building exterior with rainbow lighting.

It’s extraordinary that the birthday of our nation — Independence Day — is celebrated for only a single day, while the commemoration of a niche riot is celebrated for an entire month. If you woke executives really think Americans are into that, then we normals can only wonder how you got as far as you did.


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