Just a few weeks ago, we sat down to watch a halftime show, a football game, and the advertising. We may have talked to our friends and family about our favorite ads after the game was over. This is the reverse of that.
The lifeblood of politics is money, and the lion's share of that money is spent on campaign ads. But the money itself doesn't win elections. These days, it's the content of those ads that shows up anywhere from your local TV station to YouTube or across social media. Content is king.
That being the case, the most powerful content is that which inspires, scares, and angers. President Donald Trump's State of the Union address Tuesday night had a little bit of everything.
We laughed, we may have teared up in spots, and we got angry, especially when we saw just how immovably unsympathetic the Democrats can be. The challenge for creative teams that will be working with Republican candidates for the midterms will be to capture these emotions and cut them into 15- or 30-second packages so that our team wins.
These are some of my favorite moments from Trump’s address that would make great material for Republican ads going into the midterms.
With that, I give you…
BREAKING: Trump: Stand if you agree: The first duty of the American government is to protect American citizens, not illegal aliens. pic.twitter.com/usEzxVd5jq
— Leading Report (@LeadingReport) February 25, 2026
The man with his head in his hand would go great with a voiceover on all the things the Democrats didn’t do, like protect the border, get tough on crime, take care of our students and their educations, and so much more.
Related: This Moment of the State of the Union Just Lost the Democrats the Midterms
Let’s go outside to where most of the Democrats actually were during the official address.
🚨 LMFAO! Leftists have gathered at a State of the Union watch party near the White House to collectively “BOO” President Trump while he speaks
— Nick Sortor (@nicksortor) February 25, 2026
They’re ALREADY doing it every time he or Vance come up on the screen
Democrats are NOT serious people 🤣
pic.twitter.com/pZsnLy0qoQ
They had the option of being a part of the process, but they always choose not to be. And then they blame Republicans for the choices they make or the consequences they bring on their party and themselves.
Related: BREAKING: Tlaib Wears ‘F*** ICE’ Pin, Omar Screams, Dems Won’t Applaud Illegal Alien Crime Victims
Back where democracy was taking place, the president blasted through the fourth wall to remind the viewers at home who and what the problem is in Washington.
"These people are crazy!"
— Lucky Teter (@TheMagaHulk) February 25, 2026
"Democrats are destroying our country, but we stopped it in the nick of time."
Trump is delivering the greatest State of the Union in history. pic.twitter.com/kBvzNlzxuQ
If this next video clip is used in an ad, it can’t be B-roll. Sound on, please…all the way up.
Here’s the US hockey team entering tonight during the state of the union to raucous applause. Most, but not all, Democrats stood to applaud them. pic.twitter.com/zs0kbe37uK
— Clay Travis (@ClayTravis) February 25, 2026
I’m sure there are others, but these would be my top four picks for midterm ads for Republicans. What say you? What moments last night do you think would help Trump and the Republicans this campaign season?
Editor’s Note: With President Trump back in the White House, the state of our Union is strong once again. Support PJ Media’s coverage of the president’s State of the Union Address and help us report the truth the radical Left doesn’t want you to hear. Join PJ Media VIP and use promo code POTUS47 to get 74% off your VIP membership.
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