Sunday PJM/CrossTarget Poll: Brown up 9.6% among likely voters

A poll taken Sunday afternoon while President Obama was in Massachusetts campaigning for Democrat Martha Coakley against Republican Scott Brown for the open Senate seat in that state showed Brown leading his Democratic opponent by 9.6% (51.9% to 42.3% with 5.7% undecided).

The poll, conducted via telephone for Pajamas Media by CrossTarget, was of 574 Likely Massachusetts Voters and has a margin of error of +/-4.09%. CrossTarget used the exact method – Interactive Voice Technology (IVR) – it used in a similar poll for PJM on Friday. The previous poll showed Brown ahead by approximately 15%.

A poll released earlier Sunday from the Merrimam River Group shows Brown up by an identical 9.6%.

What follows are the details of Sunday afternoon’s PJM poll as conducted by CrossTarget:

1. Thinking about next Tuesday’s special election for US Senate. The candidates are Republican Scott Brown and Democrat Martha Coakley. If the election were today, who would you vote for? If Scott Brown press 1, if Martha Coakley press 2. If you are undecided press 3.

1. Scott Brown 51.9%
2. Martha Coakley 42.3%
3. Undecided 5.7%

2. And do you have a favorable or unfavorable opinion of Scott Brown? If favorable press 1. If unfavorable press 2. If you are undecided press 3.

1. Favorable 60.3%
2. Unfavorable 31.9%
3. Undecided 7.8%

3. And what about Martha Coakley? Do you have a favorable or unfavorable opinion of Martha Coakley? If favorable press 1. If unfavorable press 2. If you’re undecided press 3.

1. Favorable 39.7%
2. Unfavorable 54.2%
3. Undecided 6.1%

4. Thank you. Only a small percentage of all voters will cast a ballot in this Tuesday’s special election for US Senate. How likely is it that you will actually vote in this election on January 19th? If you will definitely vote press 1. If you might or might not vote press 2. If you probably won’t vote press 3.

1. Definitely will vote 96.7%
2. Might or might not vote 1.7%
3. Probably won’t vote 1.6%

5. Now, let me ask are you a male or female? If you are male press 1, if you are female press 2.

1. Male 42.7%
2. Female 57.3%

6. Thank you. And for our final question. Regardless of how you plan to vote, are you registered to vote as a Republican, a Democrat or something else? If Republican press 1, if Democrat press 2, if something else press 3.

1. Republican 21.6%
2. Democratic 36.2%
3. Something else 42.2%