Scott Ott satirically writes, “A day after a Turner Broadcasting guerrilla marketing campaign for an adult cartoon put Boston on full terror alert, the company said it would reconsider other ‘edgy’ marketing plans it was about to launch”:
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Turner had placed dozens of battery-operated light boards displaying an obscene gesture throughout each of the 10 major U.S. cities. A series of Boston bomb scares sparked by the devices forced authorities to shut down roads, bridges and a section of the Charles River yesterday.
An unnamed spokesman for Turner said the company would now review plans for the following guerrilla marketing campaigns designed to
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