The PJ Tatler

The State Department's New Logo to Battle Violent Extremism vs. American World War 2 Posters

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On Friday the U.S. Department of State’s blog unveiled a new graphic that came out of this week’s White House Summit on Countering Violent Extremism.

The multi-colored logo looks like it was recycled from a 1970s public housing project, but it probably came out of one of those ubiquitous conference brainstorming sessions attended by artistic types who were swilling Starbucks and drawing on their MacBook Pros. It boldly declares that “The Solution to Violent Extremism Begins in Your Community.”

The blog post highlighted Secretary of State John Kerry’s statement from the summit about “the defining fight of our generation” and his declaration that battling “radical extremism” is a task for everyone, including civil society, the faith community, foundations and philanthropists, and the private sector.

While there’s nothing terribly wrong with the logo, it is noteworthy for its failure to communicate any useful information or deliver any action items. Its flaccid, half-hearted effort to motivate communities to fight terrorism with a Gandhian slogan is lost amid the boring visual appeal of the graphic design.

It’s interesting to compare the new counterterrorism logo with government-produced posters during World War II, which were used for many purposes, including warning the nation about the enemy and calling for unity during a time of war.

Here’s a 1942 recruiting poster for the United States Navy. It takes a fraction of a second to discern the main point of the message of this sign — it’s clear, concise, and leaves no room for ambiguity.

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This 1942 poster was created by the Government Printing Office and warned about the dangers of the enemy. Note that there was no hesitation to name the enemy and to portray the Nazis as evil. Lidice was a Czech village that was obliterated by the Nazis in a 10-hour massacre. The attack became a symbol for Nazi brutality during World War II.

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Instead of clarity about the nature of our enemies and the real threat to freedom and peace worldwide, the Obama State Department is saying we need jobs for jihadis. Our government is wasting valuable time and resources during a time of crisis on psychobabble about perceived grievances that lead to a culture of terror and on producing innocuous logos that allow a group of tongue-clicking elites at a White House summit to check a “did something that feels good” box.