The PJ Tatler

Henry Barbour, America's Least Credible Republican, Lectures Republicans on Messaging


Bloomberg reported this week that Republican party operatives are worried about messages that alienate moderates. Citing the Republican post-2012 election “autopsy” report, Bloomberg said the Republican National Committee was urging candidates to win elections by reaching out to a broader cross-section of voters.

GOP operative Henry Barbour, who helped fund the race-baiting ads against Chris McDaniel in the Mississippi primary through a pro-Thad Cochran Super PAC, told Bloomberg he was hopeful about the GOP’s chances in the 2014 election. “We’re in a strong position to win back the Senate, but there are still lessons to be learned,” said Barbour, who co-authored the the GOP 2012 post-election report.

However, Barbour warned, “Some of the messaging that’s been effective in 2014 may not be what delivers the White House, and people need to be smart about that.”

Barbour didn’t say whether he thought the vicious, race-baiting ads (warning black voters that McDaniel wanted to keep them from the polls and take away their benefits) were the kind of “smart” messaging that would be needed to deliver the White House.

In August, Barbour told The Hill that he stood by the ads the portrayed Republican Chris McDaniel and the Tea Party as racist. “We did make a contribution to [the] group for efforts to engage in the African-American community, and they made a decision to run some ads,” he said. “And certainly I didn’t approve the ads, but I don’t have a problem with a word that’s in ‘em, and I think their message reflects what was going on on the ground in Mississippi in the primary and the runoff,” Barbour said.