The Angry Birds Want To Kill Your Console

The birds are angry, and they have acquired a new target: the console.

According to the Associated Press, Angry Birds and other similar games are hitting Sony, Microsoft, and Nintendo hard. Sales are down across the board. Gamestop, which the piece says is the “world’s largest video game retailer,” has seen its revenues drop, too.

This shouldn’t surprise anyone who has been paying attention to the market.

Consider: mobile devices continue to spike in popularity. Apple churns out a new product every five seconds, and it is always gobbled up by consumers. These devices can be used to play games. People love to sit and play these games during a boring meeting or class or in the waiting room. They’re great because in our busy world people are always on the go. Not everyone has the time to sit down and put hours into a console game.

It looks like the gaming world is on the cusp of a new trend and a reverse seems unlikely. Companies are looking for cheap-to-make products that have the greatest return in investment. A lot of them see that people like to play these “time-wasters.” They recognize that they’ll make money.

One such company is Disney.

The big three — Nintendo, Microsoft, and Sony — should take note. They should make sure that the next generation of consoles blows consumers out of the water.

Or else that style of gaming will go the way of the birds.