As Mollie Hemingway writes at Ricochet, “I love it. My does regulation lead to unintended consequences.” And you can just feel the gnashing of teeth in the San Fransisco Weekly* contributor in response:
Come Dec. 1, you can still buy the Happy Meal. But it doesn’t come with a toy. For that, you’ll have to pay an extra 10 cents.
Huh. That hardly seems to have solved the problem (though adults and children purchasing unhealthy food can at least take solace that the 10 cents is going to Ronald McDonald House charities). But it actually gets worse from here. Thanks to Supervisor Eric Mar’s much-ballyhooed new law, parents browbeaten into supplementing their preteens’ Happy Meal toy collections are now mandated to buy the Happy Meals.
Today and tomorrow mark the last days that put-upon parents can satiate their youngsters by simply throwing down $2.18 for a Happy Meal toy. But, thanks to the new law taking effect on Dec. 1, this is no longer permitted. Now, in order to have the privilege of making a 10-cent charitable donation in exchange for the toy, you must buy the Happy Meal. Hilariously, it appears Mar et al., in their desire to keep McDonald’s from selling grease and fat to kids with the lure of a toy have now actually incentivized the purchase of that grease and fat — when, beforehand, a put-upon parent could get out cheaper and healthier with just the damn toy.
Of course comparatively speaking, there aren’t all that many kids left in San Francisco clamoring for the toys. But one issue at a time.
* A paper — and city — where the Butterfield Effect reigns supreme.
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