Ed Driscoll

Sue Me, Sue You Blues

“Gibson Sues Everyone Over Paper Jamz Paper Guitars, Specifically Goes After eBay,” the Tech Dirt Blog reports:

Eric Goldman points us to the news that the (notoriously litigious) Gibson guitar company is suing a whole bunch of companies for selling the new “Paper Jamz” paper multi-touch guitars. If you haven’t seen these things, they’re basically a “paper” (really plastic) guitar with a capacitive multi-touch surface that plays music in response to your touch. Here’s a video demonstrating the thing in action:

[youtube ybruJOP6Abw]

It actually seems like a pretty cool toy for anyone who wanted to create a more realistic air guitar… So, what’s the problem? Well, it seems like most of the models Paper Jamz is offering look very much like Gibson trademarked guitar models, and the Paper Jamz folks (made by Wowwee) didn’t bother to get a license. Wowwee doesn’t even bother trying to hide it. In its marketing, it refers directly to the Gibson models each Paper Jamz design is set to look like. It’s so blatant, it almost makes you wonder if Wowwee figured they’d get sued to help their marketing.

Somehow I doubt it; no word yet when Gibson will sue itself though.