This isn’t the first year religious groups have taken on retailers who say “Happy Holidays” instead of “Merry Christmas.” But a retail analyst says it’s been one of the angriest.
Britt Beemer, the chairman of the consumer research firm America’s Research Group, says a growing number of consumers are aggravated when stores instruct their employees not to say “Merry Christmas.” A survey by the group found that a quarter of those polled said they’d walk out of a store that gives the more neutral greeting. Those surveyed also say retailers aren’t spending as much on lavish Christmas displays as they used to.
This year, the American Family Association gathered more than 500,000 signatures asking Target to include Christmas in its promotions. Stores such as Sears and Wal-Mart faced boycotts.
Big business is never going to appease the left; it might as well try to please the majority of its customers.
There’s a very simple solution for online retailers, of course.