MEL GIBSON BREAKS HOLLYWOOD'S 10

MEL GIBSON BREAKS HOLLYWOOD’S 10 COMMANDMENTS: I’ve written about a few of these, in giving my take on The Passion and the incredible and unexpected level of success it’s having. But using the “Ten Commandments” theme allows The Hollywood Reporter to lump them together quite nicely.

The Blair Witch Project was a terrible film (my equilibrium and thus my stomach have barely recovered from watching two hours of unending handheld camerawork on a 30 foot high screen), but it had a brilliant marketing campaign that really put the Internet on the map in Hollywood’s eyes as a marketing tool. It will be interesting to see if Hollywood incorporates any of Mel’s unconventional filmmaking and marketing strategies in the future.