Culture

'What's Holding Back iCloud'

icloud

No one, apparently:

While Apple is known for providing a top-notch integrated software and hardware experience, its ability to provide services, particularly those that run remotely, has been scrutinized in recent years. Apple Maps was a fiasco on its own, leading to a shakeup of the company’s executive team, and the company hasn’t fared particularly well since.

According to the report, iCloud Photo Library has been in flux because of the lack of a “centralized team working on core cloud infrastructure” at Apple. iCloud Photo Library also lacks a project manager to lead the initiative at One Infinite Loop, leaving developers responsible for working on “nearly everything on their own.”

“One person close to the company says Apple is taking some steps to build some common cloud technology but has moved slowly in part because it’s used to projects residing in isolated teams,” the report claims.

iCloud usually works just fine at what it does; the problem is it doesn’t do enough. That’s why millions of otherwise happy Apple customers still use third-party solutions like Dropbox and Google’s services. One of the smartest things Tim Cook has done so far as CEO was to eliminate Scott Forstall’s iOS silo, and force development across hardware and software lines.

It’s past time to do something similar for iCloud.

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Cross-posted from Vodkapundit