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Ed Driscoll

From Bauhaus to Ozzy’s House

October 14th, 2013 - 9:16 pm

“Ikea or Death? Swedish names spark online craze:”

Does “Absu” sound like an Ikea table or a metal band? What about “Klubbo”? That’s what users have to decide in the new internet game, Ikea or Death?, that went viral less than 24 hours after its release on Wednesday.

By the end of the week, the game had attracted nearly than 350,000 Facebook likes as well as a raft of media attention from tech and music sites across the globe.

The game is the brainchild a few colleagues at Gatesman+Dave, a US-based marketing firm based in Pittsburgh, Pennsylvania.

According to Mike Wellman, a programmer at the agency, Ikea or Death? was so popular that it crashed the agency’s servers.

“We had up to 15,000 people on the site at one time, which is way over what we normally have,” he told The Local.

“It’s so simple and so sharable, it just really took off.”

To paraphrase Beavis & Butthead: Drums, guitar, Swedish modernist furniture and death — they finally got it right.

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