Hillary's Social Media Problem

Democratic presidential candidates Hillary Clinton at the NHDP annual Jefferson Jackson dinner in Manchester, N.H., Sunday, Nov. 29, 2015. (AP Photo/Cheryl Senter)

WaPo hired an analytics firm to blow up a word balloon of Clinton’s social media mentions throughout the month of November:

The graphic, via our analytics partners at Zignal Labs, does not exactly highlight the kinds of words you want to see if you work at Clinton headquarters in Brooklyn.

It’s driven by the intense dislike for Clinton by activists on the left and the right, but mainly the right. Their constant drumbeat of criticism overwhelms any positive buzz that the Democratic frontrunner gets from her fans.

One negative post on a critical, obscure web site, for instance, got mentioned more than 45,000 times on Twitter. Many of the other Clinton items mentioned most frequently link back to staunchly conservative sites.


Yeah, yeah — it’s all the fault of obscure rightwing media sites. But the very next graf belies that impression:

Democratic challenger Bernie Sanders actually garnered more attention online than Clinton during the past month. The Vermont senator was mentioned more than 2.8 million times across all forms of media, compared with 2.2 million mentions for Clinton.

Hillary’s problem is everybody knows her (all too well) and almost nobody likes her.

Queen Cacklepants may never receive her coronation.


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