Google Ads Will Target Your Email Address

At least the new logo is friendly.

“Don’t be evil” is not the same thing as “Don’t be a pain in the butt.”

With that in mind, read the latest from Mountain View:

Online advertising giant Google will soon let marketers target ads to specific people using their email addresses when they use its search engine, Gmail or YouTube video platform.

Google’s Senior Vice President of Ads and Commerce, Sridhar Ramaswamy, announced the new Customer Match product in a blog post on Monday. The Wall Street Journal first reported Google’s plans for the feature in April.

The tool will enable marketers to target ads to their existing customers and potentially to tailor messaging to them based on their purchase histories or other information.

I don’t use Google anything anymore.