More evidence that inflation is real but increasingly hidden from consumers:
Toilet paper squares, the individual sheets that connect to make each roll, were once 11.43 centimetres (4.5 inches) wide and the same long. That standard, however, has shifted, or at the very least loosened its grip on the industry, to a point where companies are selling sheets that are 1.3 centimetres (half an inch) shorter or thinner, or both.
A reader wrote in to a columnist at the Los Angeles Times saying he’s noticed a roughly 26 per cent reduction in the surface area of his toilet paper.
The story notes that we’re getting fewer squares out of smaller rolls, but that prices have remained the same.