It’s the Black Friday edition:
The department on Wednesday will announce new partnerships it has made with retail stores, pharmacies and popular websites to spread the word about the current open enrollment season, which began on Nov. 15 and ends Feb. 15. On three key days after Thanksgiving — Black Friday, Small Business Saturday and Cyber Monday — as well as dates beyond, Westfield Shopping Centers, the National Community Pharmacists Association and the XO Group will provide consumers with information about how they can sign up for coverage through the exchanges.
The outreach approach is a stark shift from Obamacare’s first year, when HHS utilized celebrities and other high-profile figures to generate buzz about HealthCare.gov.
It might be a shift, but it’s still an annoyance — and yet another reason for people to avoid Black Friday like the Black Plague.
I haven’t left the house on Black Friday in two decades, with just one exception. And that was the special case when our dishwasher died on Thanksgiving night, just one load into a five-load marathon cleaning session.
Next time we’ll just do them all by hand for a month, if that means avoiding DHS nannies setting up shop next to the mall Santas.
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