Superwoman (Where Were You When I Needed You)


Here’s what I got from MoveOn this morning, along with the images above:

The dynamic new ad and voter contact campaign calls on women in Colorado and other states with crucial Senate races to exercise their powers as “Supervoters” at the ballot box this year, part of a major push by Political Action to turn out drop-off female voters to prevent a Republican takeover of the Senate.

Already, MoveOn members across the country have called more than 250,000 women in Colorado and 880,000 nationwide to boost turnout. This weekend, MoveOn members will call several hundred thousand more women in key states via Supervoter-themed phone banking.

The print and online ads feature MoveOn members from battleground states Colorado, Iowa, and North Carolina sharing why they’re voting on issues such as education funding and women’s access to health care and birth control. The movie-poster style print ads will run in the Sunday editions of The Denver Post, The Des Moines Register, and the Charlotte Observer, and online ads will appear in outlets visited by women including Cosmopolitan, ELLE, Jezebel, Good Housekeeping,, Marie Claire, People, and Women’s Fitness.

The Sunday Denver Post ad features Colorado MoveOn member Angela Padilla.

The ads make the point that because control of the Senate will be determined by just a few states, voters in these states have tremendous power to determine our country’s direction. In short, they are Supervoters. Colorado has been called “ground zero” for turning out women voters in this year’s election and “the heart” of efforts to mobilize female voters, a point stressed by Hillary Clinton at a rally this week.


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So, ladies — what would make you feel like a real Superwoman on election day?


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