David Sax says the bacon boom is no accident:
In terms of economic impact, nothing beats bacon. While most food trends tend to trickle down from the gourmet market into the mouths of mass consumers, that wasn’t the case with bacon. Bacon mania was sparked not in the kitchens of fancy restaurants in New York or Chicago, but in the pork industry’s humble marketing offices in Iowa, where people like Joe Leathers engineered a turnaround for an underappreciated cut of pig.
Turnaround? Underappreciated? I honestly don’t understand.
I’ve witnessed the bacon boom, sure, but always figured it was just a fun social trend about a food everybody already knew and loved. You couldn’t turn around bacon’s appeal anymore than you could turn the tide — it’s something which simply is.
Except that apparently I had it all wrong, and until recently most people really did think that God’s Own Pork Product was just for breakfast.
I won’t ask what took everybody so long. It’s just nice to have you all aboard.