What phone does the busy CEO who needs a serious on-the-go productivity tool carry? Not BlackBerry’s new Passport, according to Dan Seifert at The Verge:
No matter how much it tries to put the emphasis back on “doing work,” people do work with apps on their phones. Awkward dimensions and confusing interfaces aside, the Passport’s biggest failure is that it just doesn’t have what I need to get my job done. And it certainly can’t replace all of the other things I do with my smartphone, like play games and watch video.
That isn’t to say it won’t be right for some people — I’m sure there are a few people who would love a device like the Passport (perhaps Power Pros that have no interest in YouTube and don’t use any of Google’s services). Those people will put up with its shortcomings just to have a big screen and a hardware keyboard (however flawed it might be). The Passport is a shrine to everything BlackBerry has done over the last 15 years, but none of that is very relevant in today’s world. It’s apparently the best that BlackBerry can do, but that’s not enough.
The Passport was the company’s Hail Mary pass at relevance.