If you think the headline is an impossibility or even just statistically unlikely, think again:
Facebook is rolling out video advertisements, beginning with a series of ads for forthcoming film Divergent.
The ads will play automatically on some news feeds although sound will only be activated if users click on them, it said on its Facebook for business page.
Ads on mobile devices will have been downloaded in advance when the device was connected to wi-fi, the firm said.
Experts said that such ads may alienate users.
The web in general is becoming increasingly annoying to use, especially so on tablets and phones. The things you have to do to avoid clicking on ads can be difficult on touch screens, with tiny Close buttons and comparatively fat fingers.
But I suppose that’s the point, isn’t it?