The Zen Art of Obfuscation

I’ll watch the video later tonight, but EW has the non-details on Apple CEO Tim Cook’s talk at D10:

Apple CEO Tim Cook sat down for an interview at the All Things Digital conference yesterday. Without saying anything specific, he spent his 40 minutes onstage responding to pointed questions with detailed-yet-abstract answers, giving the impression that Apple as a company was in a quantum phase of working on everything and nothing at the same time. After noting his excitement for “all the things I cannot talk about today,” he promised the crowd: “The juices are flowing, and we have some incredible things coming out.”


When Steve Jobs left, Cook was the learner. Now, he is the master.


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