San Francisco’s “Betabrand” passed on the traditional catwalk models for its Silicon Valley fashion show. The company has a cult-like following among the tech crowd, and what could be more appropriate than having drones run (or fly) down the catwalk with the company’s fashions?
“Many of our ideas are coming from this community and we’re then creating clothing for them,” said founder Chris Lindland.
Writes CNN, “Betabrand’s ‘executive hoodie’ — a bastardized blend of a suit jacket and hoodie — even got a nod from Mark Zuckerberg’s sister Randi. She famously tweeted a suggestion (circa 2012) that the pinstripe hoodie might’ve been ‘Opening bell worthy? ;)’ just before Facebook (FB, Tech30) went public that year.”
“Some of the fashion is futuristic, and some of it is ready for the world now,” said Lindland. “Even everyday start up wear incorporates technology is some way.”
Here’s a picture of one of their fashion items called the “suity,” which is described as “the idea, as many start-up founders are probably familiar with, is to look professional but feel like you’re in pajamas. You pretty much step into it and zip it up to the collar. Voila, you’re ready to go to your investor meeting. Added perks: it’s machine washable and wrinkle-resistant.”
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