One of Krispy Kreme’s UK branches is apologizing for a sign promoting Krispy Kreme Klub (KKK) after people complained.
The Hull branch of the doughnut chain had posted an advertisement for the event on its Facebook page.
KKK Wednesdays was to be part of the doughnut shop’s half-term activities – a series of planned events for children during a week-long break from school.
Krispy Kreme removed their Facebook post yesterday after users pointed out that KKK stands for Ku Klux Klan.
“Krispy Kreme apologises unreservedly for the inappropriate name of a customer promotion at one of our stores,” a spokeswoman for Krispy Kreme told the Guardian.
“This promotion was never intended to cause offence. All material has been withdrawn and an internal investigation is currently underway.”
Fortunately, other activities are planed this week, such as Colouring Tuesday and Face Painting Thursday.