The PJ Tatler

CNN Still Trying to Recover from Morning Ratings Oblivion, Shakes Up New Day

Good luck with that.

Alisyn Camerota will replace Kate Bolduan as co-anchor on CNN’s “New Day,” and Michaela Pereira has been promoted to co-anchor of the morning show, a network spokesperson confirmed on Friday.

Boulduan, who had been with the show since it launched in 2013, will become co-anchor of “This Hour” with John Berman, replacing Pereira. Camerota came to the network last year after 16 years with Fox News.

“Thrilled!” Camerota tweeted on Friday, linking to a report from The Wrap, though FTVLive first reported the news in late December.

Camerota was Bolduan’s replacement while she was on maternity leave, and has long been rumored to be on her way to the morning show. “New Day” has been making gains in the ratings, beating MSNBC’s “Morning Joe” on a regular basis.

Soledad O’Brien’s tenure in the morning slot at CNN plunged the network to new lows. It was so bad that it made MSNBC look good for a while.

It is somewhat humorous that their tactic for regaining ratings revolves around someone they poached from Fox News. If it works, look for more poaching (or attempts, at least) to ensue.

If, however, the network is serious about things it might want to weed out the Democrat legacy hires.