CNN execs will soon learn that most Americans learn about social media somewhere other than cable TV stations. Namely, on social media.
HLN plans to rebrand itself as a TV gathering place for the social-media generation.
The network says it will reformat its programming to curate news, trending topics and other viral content from all media platforms.
In doing so, it will depart from its recent identity as more of a traditional talk-TV channel.
HLN executive vice president Albie Hecht says other networks may report on the conversation, but “HLN will be part of it.”
No it won’t.