2013 will go down as another good year for the Fox News Channel. The network’s ratings were down a bit from the presidential election of 2012, but they still faced no serious threat to their dominance.
According to Nielsen data through Dec. 8, Fox News Channel averaged 1.774 million viewers in primetime (down 13% from 2012) and 297,000 adults 25-54 (down 30%). It was followed by MSNBC with 645,000 viewers and 203,000 adults 25-54 (down 29% in both); CNN with 578,000 (down 15%) and 187,000 adults 25-54 (down 16%); and HLN with 403,000 total viewer (up 21%) and 142,000 in the demo (up 27%).
Among all basic cable networks in 2013, FNC ranked sixth in primetime while MSNBC was 29th and CNN was 31st. In total day, Fox ran fourth while CNN was 28th and MSNBC ran 30th; in 2012, CNN finished behind MSNBC. CNN and HLN showed some year-over-year gains on a total-day basis, while FNC and MSNBC were down.
In other words, the network that Media Matters just claimed “victory” over beat all of its competitors even if they could combine all their ratings.
Fox is poised to continue dominating primetime, with Megyn Kelly now leading the lineup. CNN gets to continue struggling, and MSNBC promises more of that new age religion. Barack Obama is MSNBC’s god, and the network is his prophet.