The PJ Tatler

Value Pricing

The hot new trend is Kindle books for 99 cents. Now Michael Walsh has joined the phenomenon with his Exchange Alley. Could this be the future of publishing? At 99 cents, impulse buys are easy, and readers don’t take much risk if they turn out not to like the book. And if authors keep the profits, it could easily turn out to be a better deal than going through a publisher.

This kind of phenomenon could have huge consequences. Somebody should write a book on it!

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