Ladies, put away the sharp elbows when your man is watching the news network, beauty pageant or beach volleyball tournament of his choice. You are dealing with forces that none of us understand.
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Two Indiana University scholars report that, for male viewers, “emphasis on the sexual attractiveness of female news anchors distracts from memory formation for news content.” They found that “men’s cognitive mechanisms favored visual over verbal processing,” which is a delicate way of saying their focus — and subsequent memory — are more on the broadcaster’s appearance than on the material she was delivering.
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