Roger L. Simon

The Political Money Game: How much does it matter?

The New York Times is reporting Republicans lagging far behind Democrats in the money-raising game. As I’m sure most of you know, this is historically the primary before the primary. The richest candidate wins, etc. But is that still true? I wonder. The Internet, cable television and talk radio have a more ravenous appetite for political material than ever before. Free publicity is available to candidates as never before. Advertising is, well, advertising.

Of course, a lack of money, or a fall-off, as in McCain’s case, can signal his demise. That is obviously bad publicity. So perhaps a candidate needs mone today for one important purpose – to say he has hit.