The left's reaction to the American Eagle ad campaign featuring the hot, hot, hottie Sydney Sweeney in all denim (Nazis favored denim, don't you know?) has created an earthquake that is shaking the foundations of American culture.
Have we really gone from admiring Lizzo's rolls to Sydney Sweeney's hippiness in a few days?
The Sydney Sweeney furore perfectly epitomises why the woke left is so bonkers.
— Piers Morgan (@piersmorgan) July 30, 2025
They call everyone a Nazi or white supremacist, even when she’s obviously neither, and they hate women celebrating beauty & sex appeal. It’s why woke is dead - we all just laugh at their idiocy now. pic.twitter.com/YaPj58afz1
(All Trump images AI-generated)
The hilarious thing about the whole Sydney Sweeney drama is realising there are STILL people out there who think they can play the "Everything I dislike is racist" card, and get away with it. pic.twitter.com/vPdbeHRIYK
— The Critical Drinker (@TheCriticalDri2) July 30, 2025
Vibe shift? Oh yeah.
Trump in American Eagle denim jeans 🇺🇸🇺🇸🇺🇸 pic.twitter.com/Ojd0pKu1RH
— B u i l d e r 🪬 (@BuilderTexas02) July 30, 2025
I fully expect President Donald Trump (@POTUS) to drop a new ad for American Eagle today and continue Making Jean Great Again!
— R2D24Life (@R2D24Life) July 29, 2025
After all, he has great jeans, some say, not him, but some say the GREATEST JEANS IN ALL HISTORY (well, in the last 2000 years).
MJGA
Trump Jeans pic.twitter.com/9FwHAGYWiR
PJ Media has covered the left's hysterical reaction to the Sweeney ad. The poor dears were particularly upset when one of the ads mentioned "genes" and where Ms. Sweeney got her incredible good looks.
She says a word that sounds like “jeans,” and then says they “are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color.”
Wink, wink, nudge, nudge, say no more. She sort of left out what the Brits say are "the naughty bits."
“My jeans are blue," says the innocent-looking bombshell.
Well, that's what set off the left, sending them into paroxysms of rage and concern.
“This is literal Nazi propaganda,” announced one viral post. “Did they mean to include a bunch of Nazi dog whistles in this?” asked another.
The left picked on the wrong woman in Sydney Sweeney.
Sydney Sweeney is hot, but the 27-year-old is also more than that. She is incredibly, incredibly powerful. The woman can move markets. American Eagle’s stock shot up nearly 20 percent after the campaign dropped. She didn’t just sell jeans—the profits of which, by the way, are going to a domestic violence charity—she added hundreds of millions in value to a publicly traded company practically overnight. Once, we would have accepted this and moved on. There was a time in the not very distant past when a beautiful woman selling jeans was just great advertising.
But lately the American public has grown used to a very different kind of ad, which tried to convince us beauty is whatever they say it is this week. You know the ones: the sagging swimsuit campaigns, the big-and-proud lingerie shoots, the breathless press releases declaring that representation is the new hotness. For roughly a decade, brands insisted on telling us what we should find sexy—stretch marks, back rolls, visible panic disorders—whether we liked it or not.
Indeed, while beauty is in the eye of the beholder, men don't need a Madison Avenue campaign telling us that fat girls are as sexy as Sydney Sweeney. It's ludicrous and insulting to both men and women.
The body positivity movement told us, loudly and constantly, that everyone is beautiful, that all bodies are worthy of the spotlight, that a triple chin was not only normal, but empowering. Obesity wasn’t a health crisis, it was an identity. That era wasn’t really about celebrating women. It was about neutralizing beauty. Sanding down the sharp edges of desirability until no one felt left out, and no one stood out.
The vibe shift is profound. Americans have been given permission to once again set standards of excellence and beauty that aren't about "inclusion" or being a "slave to diversity." It's not going to completely alter the status quo. But it's a start in the right direction.
