The Feminist Business School, founded by Evergreen State College graduate Jennifer Armbrust, teaches that capitalism is an “economy that values masculine traits” such as “meritocracy,” “competition,” and “individualism.” The California-based site recently launched two more online courses to coach aspiring businesswomen on how to “topple the patriarchy” and promote a more “feminist economy.”
Shunning the “profit seeking motive” of traditional commerce, the Feminist Business School advocates that businesswomen adopt more “feminine traits” such as “gratitude,” “intimacy,” and “connecting with nature.”
“The feminine economy proposes a new set of values and redistribution of money and power based on feminine principle,” argues Armbrust on the program’s website. As PJ Media reported last month, the school’s first offering was a “Concepts and Conceptions” course dedicated to helping women give “birth” to a feminist business.
It turns out that $1,200 is the current break-even rate for learning how to overthrow capitalism. The school claims that 19 of the 20 slots for the program were filled.
“There is no template for radical entrepreneurship. An out-of-the-box solution for feminist business doesn’t exist,” the course description states. “Only you can engineer a business the embodies your values, fulfills your unique needs, and enlivens your purpose.” Just like the first class, the Structures and Support class will guide students along the process of “birthing a business” through the lens of feminist theory.
It will not teach business skills, such as accounting or marketing.
The school plans to host a virtual Feminist Summer Camp, which appears to function like a discussion group rather than an online course. The students will discuss “feminist entrepreneurship” with the goal of “sloughing off patriarchal belief systems and expanding our entrepreneurial vision.”
Overall, the school aims to transform everything from “our relationship to money, to work, to the earth, to our bodies, and to each others [sic],” according to its mission statement.
The program’s founder — and only faculty member — does not appear to have any experience launching a business prior to selling courses on how to launch a business.
While some colleges already offer programs dedicated to nurturing female entrepreneurs — such as the Women’s Business Center at Canisius College or the Center for Women’s Entrepreneurship at Chatham University — this appears to be the first “business” school aiming to only teach feminist theory.
Armbrust is also offering “Feminist Business Consulting” and runs an online shop where you can buy inspirational business supplies.
PJ Media reached out to her for more information, but she did not respond in time for publication.
Follow the author of this article on Twitter: @Toni_Airaksinen