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It's So Good To Be Bad: What Drives the Disney Villain Fascination?

For years, villains have meant big business for Disney. We've seen books, video games, and specials devoted to the bad guys. Naturally, the villains play central roles in the Disney Parks' Halloween celebrations. Villains in Vogue brought in customers in droves at Disney's Hollywood Studios, as did a companion store at Disneyland. The comic revue Villains Tonight brings down the house on the Disney Magic cruise ship. And now, this fall, comes the Disney Villains Designer Collection:

If bad girls have more fun, then life as a Disney villain must be a nonstop party. And here's one reason for their fans to celebrate: this September, Disney Stores are releasing six limited-edition collectors' dolls and coordinating beauty items featuring sultry antagonists from Cruella de Vil to Maleficent. It's not the first time the baddies have taken on the beauty world; back in 2010, Disney paired with MAC to create the Venemous Villains collection. This forthcoming collection isn't as wide-ranging, but you've never seen the villains like this.

The official Disney Store blog teases the doll collection (and more) this way:

Designed and carefully crafted to capture the essence of evil at its best dressed, the Villains Designer Collection re-imagines the stylish wickedness of classic Disney Villains.

Disney Store has beautifully crafted 13,000 of each of the six dolls, and every glamorous villain doll will come with a Certificate of Authenticity. Beginning in September, the dolls will be available in select stores in North America and Europe. These original “bad girls” of Disney will also be available online on http://disneystore.comhttp://disneystore.co.ukhttp://disneystore.fr and http://disneystore.de. Each doll will be available for $79.50 US/$87.50 CAN/£50/€65.


Can’t wait to get your hands on this fashionable villainy? An online-exclusive set including all six dolls will be available for pre-order on Monday, August 20th. This will be the only opportunity to guarantee a purchase of all six dolls. The entire set will be delivered on or shortly after Monday, October 15.

And keep watch for our complete Disney Villains Designer Collection coming soon, featuring delightfully chic beauty, apparel, and home products – everything you need to complete your “good girl gone glam” style.