Edgelings

Google, Yahoo Make Concessions On Ad Deal

In an attempt to calm concerns and win approval for their proposed ad partnership plan, Google and Yahoo have scaled back the scope of their advertising agreement. Under the new plan, both firms are looking at far fewer dollars and have reduced the plan’s duration from 10 years down to 2.  The limited income from the deal will not be the financial boost that Yahoo was hoping to get from a Google deal, but by scaling back the duration of the agreement initially, the duo may be giving critics an opportunity to get comfortable with the idea with hopes of expanding the relationship down the road. The critical question that remains is:  Will this deal be enough to quiet critics and buy Yang more time for his miracle turn-around?