'Net As A Campaign Tool For Good And Evil

Take consumers’ irrational trust in web info, add a sprinkle of behavorial tracking and a little social networking, top with consumer delight for rumor mongering, stir well and put it all into the hands of ill-intended political people. The Internet is playing an increasingly important role in political campaigns and, as ARSTechnica’s Julian Sanchez reports, the web is fertile ground for tricksters and dirty politics.