In the petition, Gluten Dude laments NBC’s campaign “implies that we’re soft,” “weak” and “part of America’s problem,” further stigmatizing those with celiac disease.
“Celiac can be a true pain … I think about all of the gluten-free children getting bullied for being ‘different,’ when all they want to do is feel better and fit in. I think about all of the people who have gotten sick at restaurants because the kitchen and/or the staff do not take us seriously. I think about all of those walking around undiagnosed and suffering because they only listen to what is in the media. I think about all of the people in the past who have died prematurely when going gluten-free MAY have been their saving grace.”
NBC did not air the offending line during Sunday’s spot, but has kept in the online version of the ad.
“NBC is running a Super Bowl ad that makes fun of those who are gluten-free,” asserts the online petition.
“The intent of our creative [team] was to highlight NASCAR’s return to NBC Sports in 2015 and celebrate the sport’s fun and passionate following,” NBC Sports said.
Good luck trying to simultaneously please both NASCAR’s “fun and passionate” following and MSNBC’s core nanny state demographic. The latter group is certainly passionate (try arguing with a devoted MSNBC viewer and see how long you last before the race card and/or argument ad Hitlerum is employed against you), but they’re distinctly devoid of “fun,” as their humorless scolding above highlights. (Not to mention, Offerman’s “Ron Swanson” character is actually mocking Red State Americans, but the “celiac community” is too clueless and/or humorless to get the joke.) And look how quickly NBC caved to the celiac left, as they’re the demographic that the network has been trying to cultivate for 20 years now, no matter how badly it cripples its networks’ ratings by alienating the rest of us.
So what’s the over/under on how long before Bob Costas lectures NASCAR fans on global warming and the importance of reducing energy consumption?