Beware the Cupcake Menace!

David Thompson spots the London Guardian hyper-focused on the critical issues of the day in 21st century post-colonial England -- such as the semiotics of cupcakes:

"They’re not just cakes: like any cultural artefact, they have implicit values baked in. And the values I see in cupcakes are of a demeaning, self-trivialising sort of hyper-femininity."

I realize that the personal is political and vice versa, but why would the Guardian be against hyper-femininity? (And oh the joy it must be shopping in the supermarket alongside someone that obsessed with the quotidian details of comestible procurement.)

Related: As spotted by James Lileks, "HIJACKED BY CAPITALISM: How Cereal Transformed American Culture."

Apparently, "Star Trek: Mission 271" revolves an investigation as to how "Space Energy Comes from Sugar Smacks," and whether or not Vulcans armed with phaser pistols guarding mainframe computers that employ magnetic tape for data storage enjoy this fine breakfast product as much as human 12-year old males.