Ed Driscoll

Newsweek Still Just Phoning It In

Having recycled a 1979 Time magazine cover and one of its own covers from 1987 in recent weeks, it’s only logical that the print edition of Newsweek is relying on an old and pre-used stock photo for its latest cover, as it continues to circle the drain:

As Steve Green writes in response, “It’s one thing to try and sell magazines with mock-titilating covers. It’s another to just grab some over-used stock photo.” How over-used? Steve links to foodie Website Eater.com, which notes:

The UK’s Observer Food Monthly already used the same stock photo on its cover back in April 2008. This same photograph has also appeared in a May 2012 issue of Harper’s Bazaar in Russia. It’s sort a boring re-occurring stock photo, as found here, here, here, here, here, here, here, and here.

Naturally, Politico raves over the cover, but then, we already knew they’re awfully cheap dates to begin with.

Related: “US newsstand magazine sales slide 10%,” Fox-NY reports adding that “Cosmopolitan was still the top-selling magazine at newsstands” — which helps to explain the above Newsweek cover. Given that, as Ace once noted,
Newsweek’s chief competitor when it was owned (and eventually junked) by the Washington Post “wasn’t The Economist. Newsweek’s chief competitor was actually People Magazine,” it makes sense for Tina Brown to see herself, maybe even subliminally, as in competition with Cosmo.

Incidentally, (found, as with the Fox-NY story, via Drudge), AP lists “Single-copy sales of top 25 US magazines.” Based on the list, women appear to be doing the vast majority of magazine buying — Cosmo, Us, and two versions of People make the list.

Time and Newsweek don’t.