Ed Driscoll

The Pepsi Syndrome

With a little help from his friendly local Pepsi-Cola bottler ad men, James Lileks charts the decline and fall of western civilization, from Don Draper grown-up swankiness in 1958 to earnest granola-munching, acoustic guitar-strumming pseudo-hippies in 1970.

Sure, blaming the fall of postwar American culture on one soft drink’s ad campaign is asking a lot–but we are talking about a company that named an entire generation after its products, after all.