Ed Driscoll

The Ten Percent Solution

Robert Stacy McCain responds to my post on frontloading the next GOP presidential candidate’s complaints about media bias and writes, “What bothers me is how Ed — and I think most Republicans — take hostile media as a given”:

This is defeatism, and I don’t like it. Go back to Rep. Smith’s math: If media bias influenced 4% of voters, that made all the difference.

To my mind, what this says is that if Republicans could get slightly more favorable press coverage — say, reducing the media’s pro-Democrat bias from 70/30 to 60/40 — this improvement could make the difference between defeat and victory. Ergo, an effective public-relations program doesn’t have to be 100% successful in order to make a decisive difference.

Read the whole thing.