The Pitch Remains The Same

While styles of advertising have changed radically over the decades, its structures rarely do. In print, many of today’s most successful direct response ads are based on concepts that date back to at least the 1920s. And regarding TV ads, Slate’s ad critic Seth Stevenson has assembled the 12 “master formats” of television commercials:


Update: And speaking of advertising….

As Jon Ham has pointed out,


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