While styles of advertising have changed radically over the decades, its structures rarely do. In print, many of today’s most successful direct response ads are based on concepts that date back to at least the 1920s. And regarding TV ads, Slate’s ad critic Seth Stevenson has assembled the 12 “master formats” of television commercials:
Update: And speaking of advertising….
As Jon Ham has pointed out,
Blogging since 2002, affiliated with PJM since 2005, where he is currently a columnist, Dallas Editor, and founder of PJM's Lifestyle blog. Over the past 15 years, Ed has contributed articles to National Review Online, the Weekly Standard.com, Right Wing News, the New Individualist, Blogcritics, Modernism, Videomaker, Servo, Audio/Video Interiors, Electronic House, PC World, Computer Music, Vintage Guitar, and Guitar World. As an Amazon Associate, he earns from qualifying purchases. For media inquiries, please contact [email protected].
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