In 2000, Tom Wolfe wrote “Hooking Up: What Life Was Like at the Turn of the Second Millennium: An American’s World“:
By the year 2000, the term “working class” had fallen into disuse in the United States, and “proletariat” was so obsolete it was known only to a few bitter old Marxist academics with wire hair sprouting out of their ears. The average electrician, air-conditioning mechanic, or burglar-alarm repairman lived a life that would have made the Sun King blink. He spent his vacations in Puerto Vallarta, Barbados, or St. Kitts. Before dinner he would be out on the terrace of some resort hotel with his third wife, wearing his Ricky Martin cane-cutter shirt open down to the sternum, the better to allow his gold chains to twinkle in his chest hairs. The two of them would have just ordered a round of Quibel sparkling water, from the state of West Virginia, because by 2000 the once-favored European sparkling waters Perrier and San Pellegrino seemed so tacky.
European labels no longer held even the slightest snob appeal except among people known as “intellectuals,” whom we will visit in a moment. Our typical mechanic or tradesman took it for granted that things European were second-rate. Aside from three German luxury automobiles