What happens when two aging mass mediums with deep structural woes combine? These days, often this:
Premiere magazine, perhaps best known for its annual list of the entertainment industry’s most powerful executives, will cease publication following the April issue, French publisher Hachette Filipacchi announced Monday. Over the past ten years its circulation had dropped 20.1 percent and its ad pages 24.7 percent. The publisher said it intends to continue the Internet version of the magazine.
I think I may still have Premiere’s premiere issue in the attic of my parents’ house in New Jersey. I really enjoyed the publication in its first few years, but that was back when Hollywood still seemed to produce a fairly wide variety of product. Now that ideological purity increasingly trumps profit, it’s not at all surprising that as Hollywood’s box office flattens, magazines that promote the film industry are hurting as well.
(Via The Corner.)