The Arsenal of Videocracy
Speaking of the Long Tail and pop culture, accompanying the buyer's guide for DVD production and editing hardware and software in the latest "dead tree" edition of Videomaker magazine is my introduction to the topic.
And for those feeling really ambitious, don't miss the ongoing guide to shooting your own production that's been running at Libertas. Just keep scrolling through their "Put Up Or Shut Up" category.
(Previous thoughts on the topic here.)