Ed Driscoll

The Platformate Style

Shortly after the election in 2004, Howard Fineman of Newsweek wrote “The ‘Media Party’ is over“. Well, not quite, as Peggy Noonan argues this week. But maybe it’s increasing dissipation began when, perhaps most visibly with Walter Cronkite taking sides during the Vietnam War, journalists began to adopt what Jon Ham calls “The Platformate Style of Reporting“:

In my first journalism course in 1971 we were given an example of what makes journalism superior to advertising. It involved a Shell Oil commercial that ran in the late-