I Hope This Store Knows Their Customers

In his classic 1977 book on selling, master automobile salesman Joe Girard wrote that when facing potential car buyers, “Political stuff I say nothing about, because politics is not something you can talk about with a customer without getting into trouble. If my own son were running for President, I wouldn’t ware a Girard For President button to work”.

That sort of thing used to be common sense in business. But as with so much of what used to be common sense, it seems to be dying away these days in our bluer alcoves.

Update: Conservative Princess, who combines “Right-wing extremism with impeccable fashion sense” (hey, extremism in defense of Brooks Brothers is no vice…) has some very much related thoughts.