If Willy Wonka were real, and in the fast food business, this is the kind of stuff he’d come up with. Burger King has begun test deployment of their new “Mac n’ Cheetos.” Exactly what it sounds like, the product stuffs macaroni and cheese into a Cheeto shell. The result is “dangerously cheesy.”
Kids will go nuts for it, no doubt. Some adults may too. Then again, it seems like the kind of thing that sounds better than it actually is, like Doritos taco shells. But even if it doesn’t stick around, initial interest will surely boost sales.